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Campaign · Film

Chase

Always Earning

Even when you're spending, you're earning. So is Kevin Hart.

Chase Freedom - Always Earning — Direct celebrity campaign anchor.
Direct celebrity campaign anchor.

Selected work

12 assets
The primary Kevin Hart campaign film.
Chase Freedom - Always Earning — Everyday scenario with product promise carried by performance.
Everyday scenario with product promise carried by performance.
Chase Freedom - Always Earning — Retail world proof of the cashback idea.
Retail world proof of the cashback idea.
A retail chapter from the campaign film series.
Compact motion proof from the comedy campaign.

Project Overview

Cash-back ads all sound the same. We needed 1.5% to feel like a number worth showing up for.

With Chase Freedom Unlimited you get 1.5% back on everything you buy — so even when you're spending money, you're earning. Kevin Hart shows how one of the hardest-working, hardest-earning guys around keeps his money as busy as he is.

Earning on gas. Earning on diapers. Earning on earplugs. A series of humorous everyday scenarios that made a rate sound like a personality trait.

The work ran across social, OOH, digital, film, and brand photography.

Client
Chase
Year
2019
Role
Senior Art Director

Agency / Studio

Droga5

Directed by

Speck & Gordon / Furlined

Photographed by

Collin Erie

Team

  • Juliana Cobb
  • Victor Monclus
  • Jordan Dodson