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Campaign · Film

Chase

Always Earning

Even when you're spending, you're earning. So is Kevin Hart.

Kevin Hart in Chase Freedom Unlimited campaign key art.
Kevin Hart for Chase Freedom Unlimited.

Selected work

12 assets
The primary Kevin Hart campaign film.
Kevin Hart reflected in a barber-shop mirror.
Always earning, even in the barber’s chair.
Kevin Hart in a grocery-store scene from the Chase campaign.
Everyday rewards at the grocery store.
A retail chapter from the campaign film series.
An excerpt from the Kevin Hart campaign.

Project Overview

Cash-back ads all sound the same. We needed 1.5% to feel like a number worth showing up for.

The campaign centered on Chase Freedom Unlimited’s 1.5% cash-back offer: even while spending, you were earning. Kevin Hart shows how one of the hardest-working, hardest-earning guys around keeps his money as busy as he is.

Earning on gas. Earning on diapers. Earning on earplugs. A series of humorous everyday scenarios that made a rate sound like a personality trait.

The work ran across social, OOH, digital, film, and brand photography.

Client
Chase
Year
2019
Role
Senior Art Director

Agency / Studio

Droga5

Directed by

Speck & Gordon / Furlined

Photographed by

Collin Erie

Team

  • Juliana Cobb
  • Victor Monclus
  • Jordan Dodson