Campaign · Film
lululemon
FEEL Canada
A human portrait of a country, on the world's biggest stage.
Project Overview
For lululemon's Olympic partnership with Canada, we extended the global FEEL platform into something distinctly Canadian — without the cliché.
No flags doing the heavy lifting, no mountains standing in for a national character. Instead, a set of portraits of real people, shot with the same emotional logic as the parent platform: what the moment feels like rather than what it looks like from the stands.
The work ran as film, portraiture, and retail through the Games.
- Client
- lululemon
- Year
- 2021
- Role
- Associate Creative Director
Agency / Studio
Droga5 NY
Directed by
Natalie Rae / Object & Animal
Team
- Tim Gordon
- Alexander Nowak
- Thom Glover
- Marybeth Ledesma
- Ted Meyer
- Temnete Sebhatu
- Emily Chang
- Joe Russomano
- Stefan Folio