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Brand System

Essentia

Brand Refresh

From cult favorite to cultural staple.

Essentia’s bottle icon and wordmark in black, white, and red.
The Essentia identity in black, white, and red.

Selected work

06 assets
The refreshed identity introduced in motion.
A rendered Essentia presentation box and product system.
Packaging and product presentation.
Essentia website and digital brand-system layouts.
The refreshed identity across digital touchpoints.
The brand system scaled into social motion.
Campaign portraiture against Essentia’s red brand background.
Portraiture within the refreshed brand world.
The refreshed identity in motion.

Project Overview

Essentia came to us already winning — a thriving premium water with a devoted following. The work wasn't about fixing a problem. It was about scaling a cult into something pop culture could see from a distance.

Working with the Essentia leadership team, we evolved the identity, established consistency, and provided clarity across every touchpoint: product design, brand guidelines, website, and social. We redesigned the bottle icon, overhauled the design language, and optimized retail visibility. The new design captured Essentia's bold, unique character and its "overachieving" essence.

We also developed Essentia H2.0, a concept for a refillable metallic bottle and subscription service. A unique bottle code would connect customers to a refill plan and let them access dispensers with a scan. The concept extended the identity into a service designed around reuse.

Client
Essentia
Year
2021
Role
Creative / Art Direction / Design

Agency / Studio

Droga5

Team

  • Alexander Nowak
  • Marybeth Ledesma
  • Jordan Dodson