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Brand System

Essentia

Brand Refresh

From cult favorite to cultural staple.

Essentia Water - Brand Transformation — Reduced black/white/red identity anchor.
Reduced black/white/red identity anchor.

Selected work

06 assets
The refreshed identity introduced in motion.
Essentia Water - Brand Transformation — Reliable rendered product-system proof; replaces a transparent source that read too blank in web JPEG form.
Reliable rendered product-system proof; replaces a transparent source that read too blank in web JPEG form.
Essentia Water - Brand Transformation — Best one-frame proof of the digital/system rebuild.
Best one-frame proof of the digital/system rebuild.
The brand system scaled into social motion.
Essentia Water - Brand Transformation — Human/campaign texture inside the brand transformation.
Human/campaign texture inside the brand transformation.
Concise motion proof of the process/identity language.

Project Overview

Essentia came to us already winning — a thriving premium water with a devoted following. The work wasn't about fixing a problem. It was about scaling a cult into something pop culture could see from a distance.

Working with the Essentia leadership team, we evolved the identity, established consistency, and provided clarity across every touchpoint: product design, brand guidelines, website, and social. We redesigned the bottle icon, overhauled the design language, and optimized retail visibility. The new design captured Essentia's bold, unique character and its "overachieving" essence.

The work also produced a concept product: the first-ever water subscription. Customers buy the Essentia H2.0 bottle with a unique code, choose a refill plan, and access dispensers by scanning it — an eco-friendly, refillable metallic bottle that doubles as membership in the Essentia Nation.

Client
Essentia
Year
2021
Role
Creative / Art Direction / Design

Agency / Studio

Droga5

Team

  • Alexander Nowak
  • Marybeth Ledesma
  • Jordan Dodson