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Campaign · Brand System · Film

Mozilla

Choose Your Future

A call to choose the future of the internet. Built to travel beyond the browser.

Choose Your Future campaign typography arranged in a terminal-inspired graphic layout.
Choose Your Future: a visual language for the open internet.

Selected work

06 assets
An excerpt from the Choose Your Future film series.
A character and props in a still from Mozilla’s FunBlocks film.
FunBlocks, from the campaign film series.
A cinematic still from Mozilla’s Choose Your Future film series.
A scene from the Choose Your Future films.
A grid of character, typography, and graphic variations from the Mozilla campaign.
The Rebel Alliance campaign system.
Mozilla’s folded poster-zine and printed campaign materials.
The manifesto, unfolded into a poster-zine.
The manifesto in motion.

Project Overview

Mozilla's State of Mozilla report made the case for an internet shaped by people, open systems, and individual choice. Choose Your Future gave that argument a campaign people could encounter, share, and take into their own hands.

Working with American Haiku, ilovedust, and Love Song, we built a world of short films, a manifesto, a microsite, and a physical Rebel Kit. The work appeared under the collective identity of The Rebel Alliance, connecting its approach to authorship with its message about a more open internet.

The visual system brought together teletext grids, redacted copy, glitch textures, and recurring characters. A poster-zine folded from a single A3 sheet; stickers and patches took the same language off screen. Each format carried the invitation to question default settings and choose what comes next.

Created for the 2025/26 State of Mozilla report, the films, report, and printed materials formed one connected campaign. The system gave Mozilla's ideas a life beyond the report itself.

Client
Mozilla
Year
2026
Role
Creative Director

Agency / Studio

American Haiku

Team

  • ilovedust
  • Love Song
  • The Rebel Alliance