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Campaign · Activation

Liquid I.V.

Summer Drops

Hydration, dropped from the sky.

Liquid I.V. product and pouring liquid in bright summer campaign colors.
A summer pour with Liquid I.V.

Selected work

07 assets
A short launch tease for the Prime Day activation.
People taking part in summer activities in the Liquid I.V. campaign.
Hydration meets summer activity.
A branded Amazon Prime Air drone delivering Liquid I.V.
Liquid I.V. arrives by Amazon Prime Air.
Rendered custom delivery boxes for Liquid I.V.’s summer activation.
Custom delivery packaging for the summer drop.
The full thirty-second campaign film.
The Liquid I.V. Summer Hydration Station and Amazon Live activation setting.
The Summer Hydration Station on Amazon Live.
The summer drop in motion.

Project Overview

Prime Day rewards spectacle. So for the launch of Liquid I.V.'s Amazon Exclusive Sugar-Free Variety Pack, we built one — and made it unmistakably Liquid I.V.

Using Amazon Prime Air, we created a branded drone delivery, surprising customers with the new pack and capturing their genuine reactions as multi-platform content.

Around it ran a celebrity-hosted Amazon Live event, custom delivery boxes, an Alexa homepage takeover, and a dedicated hydration deals page — an immersive brand experience built to own Prime Day rather than participate in it.

Client
Liquid I.V.
Year
2024
Role
Creative Director

Agency / Studio

Amazon Brand Innovation Lab

Team

  • Eddie Camacho
  • Victoria Spagnuolo
  • Joseph Dasaro
  • Robert Suta
  • Rad Olievschi
  • Andrew Haynes