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Integrated Campaign

MaryRuth's

Toast to Good Health

A wellness campaign that felt like a celebration, not a sermon.

A MaryRuth’s mocktail with product and recipe campaign artwork.
A toast to good health, mixed with MaryRuth’s.

Selected work

08 assets
A concise campaign title and product moment.
MaryRuth’s peach mango product arranged in a colorful still life.
Peach mango product photography.
MaryRuth’s campaign artwork across Amazon device and screen layouts.
The campaign across Amazon’s screens.
The campaign extended into a repeatable wellness ritual.
MaryRuth’s Amazon brand store displayed on a tablet.
The MaryRuth’s brand store.
Toast to Good Health, online.

Project Overview

MaryRuth's had grown fast on Amazon, but the work was scattered across channels with no cohesive story holding it together.

Q1 is peak season for the category — the moment when everyone decides who they're going to be this year. It was the right time to build something brand-first that pulled every channel into one idea.

The campaign made wellness feel celebratory and easy to say yes to, rather than another set of rules to follow.

Client
MaryRuth's
Year
2024
Role
Creative Director

Agency / Studio

Amazon Brand Innovation Lab

Team

  • Jason Murray
  • Victoria Spagnuolo
  • Joseph Dasaro
  • Robert Suta
  • Rad Olievschi
  • Andrew Haynes