Team Amani

Meta had just rebranded. The Metaverse was a press release looking for a story. Most pitches in the room were creative, abstract, and fun — and none of them tied back to who Meta actually is.

We found the story in Team Amani, cyclists from Rwanda, Uganda, and Kenya chasing a place in a sport that has never made room for them. To capture the authenticity of that journey we shot across Kenya, Uganda, and South Africa using a deliberately mixed toolkit — high-end Alexa alongside Super-8 and even Fisher-Price cameras — building a visual tapestry that matched the texture of the team's story.

Working with directing duo ILLIMITEWORLD, the film blends documentary footage with striking visualizations of what the Metaverse could mean: a level playing field for athletes like these. By grounding abstract technology in human stories, we made an idea people were tired of hearing about feel worth caring about.

Press: Muse by Clio, Little Black Book, Shoot, The Drum, Ad Age, Adweek, Cycling Tips. Vimeo Staff Pick.